ALEXA VAZQUEZ
My Experience.
Miami Ad School, MA Creative Strategy
Boston University, BA Journalism
April - May 2023
R/GA, Strategy Intern
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Applied strategic thinking and market analysis to develop effective marketing strategies for clients in diverse industries
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Conducted in-depth research and competitive analysis to identify market trends, target audience preferences, and key growth opportunities
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Created key presentations that analyzed and forecasted industry trends
2021 - Present
E-Commerce Writer, Bustle Digital Group
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Write e-commerce articles for BDG affiliates including Elite Daily, Bustle, and Inverse
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Deliver high-performing article each week
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Research the best products for each article using customer reviews
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Incorporate SEO best practices to maximize reach
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Manage CMS
2021
Contributor, USA Today Reviewed
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Pitched and wrote original stories for the style section of Reviewed, USA Today's consumer education vertical
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Researched and tested trending products in the fashion industry
2018 - 2022
​617MediaGroup, Chief of Staff
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Provided support on a variety of communications needs including event planning and logistics, media buying, media relations, vendor management, and general client service
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Worked in close partnership with the executive team and President's office to ensure success across all departments
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Managed Agency-wide ad hoc projects and helped manage client work
2017 - 2018
Social Media Producer, NPR
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Wrote and scheduled Facebook, Instagram, and Twitter posts utilizing SEO
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Analyzed responses and engagement across platforms
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Managed and generated creative ideas for Facebook Live and Instagram stories
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Maintained the digital presence and voice of NPR
