Hi, my name is Alexa!

I’m a strategist that specializes in e-commerce in the beauty and fashion categories. With years of SEO content creation, media planning, and strategy experience, I create digital advertising strategies that get a brand’s products into people’s shopping carts.

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My Work

Gaming for Sustainability

Get people to learn about Fenty Beauty's sustainability efforts through the launch of their new line of refillable products and their sustainability efforts in Barbados.

That New Season Hype

Because of inconsistent season releases, Black Mirror has lost its momentum as a must-watch Netflix show, allowing for other dystopian series to steal all the hype. This campaign aims to change that.

Bringing a Japanese Brand to Mexico City

How to earn the trust of a community-orientated market that has a low tolerance for the uncertain.